CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN SMALL AND MEDIUM SIZED TOURISM ENTERPRISES: THE CASE OF SLOVENIA
Marko Kukanja, Tanja Planinc
DOI: 10.35666/23038950.2018.39.67
UDC: 911.3:338.48(497.4)
Abstract: Corporate Social Responsibility Practices in Small and Medium-Sized Tourism Enterprises: The Case of Slovenia. The objective of this study is to analyse the adoption of different corporate
social responsibility (CSR) practices in small and medium-sized (SME) tourism enterprises in a small transitional economy. Based on literature review, motives for responsible business behaviour and several industry-specific CSR practices, that belong to four CSR dimensions were identified – local community, environment, marketplace policy, and human resources.
The study was conducted by direct interviews with managers’ of tourism SMEs. Results reveal that the most significant CSR dimension is the Environmental dimension. The identified CSR practices are implemented through different operational mechanisms and according to the factor analysis, they embrace all four CSR dimensions (respectively): Environmental policies, Company values – workplace policies, Company values – marketplace policies, and Community policies.
Keywords
corporate social responsibility, small and medium tourism enterprises, Slovenia, sustainable management.
GEOGRAPHICAL REVIEW - SCIENTIFIC JOURNAL FOR GEOGRAPHY No 39, Year 2018. pg. 67-87