Abstract
The purpose of this study is to analyze the role of museums in the tourist offer of Sarajevo. The main goal of this study is to explore the degree of influence that museums may have in creating tourist offers and the extent to which they contribute to the possibility of a stronger and more competitive tourism development in Sarajevo. This study carries out the tourist resource evaluatoin for museums and makes an analysis of museum visits. The study has used a quantitative research approach. The link to the survey was distributed via Facebook, one of the leading social networks, through which an easier access was provided to a larger number of respondents. Additionally, the survey was conducted in person, where a short interview was conducted with tourists, after which all answers were recorded in a similar way. The results of the study show the level of satisfaction with visits to the museums of the city of Sarajevo. A considerable number of respondents have noted that they visited museums during their stay in Sarajevo and that they visited some of them more than once. The conducted analysis shows clearly that tourists are highly satisfied with the contents offered by the museums and the way they work. The main reason for these visits was of an educational character with the desire to learn something new about this city’s history, culture, and customs and to gain new experiences.
Keywords: museums, cultural tourism, tourist offer, Sarajevo